Business owners are often looking for the qualities that separate their company from others, and this remains true even in cases where you’re thinking of selling your business. Your unique qualities will often be some of the most attractive to prospective buyers of your business, so knowing and highlighting them is a central part of navigating a successful sale.

At Utah Business Consultants, we’re here to help with a wide variety of business valuation and business sale services in Salt Lake City, including assistance with a number of different elements that will help you promote your business’s unique characteristics. In this two-part blog series, we’ll go over some of the specific themes you might look to highlight and promote while you look to help your business stand out on the market.

business stand out sellerMarket Position

Perhaps the single most important quality a prospective business buyer will be looking at is the company’s standing within its market. If you’re producing a product or service that stands out from the rest, or if your company boasts a special kind of relationship with customers, then those qualities will be just as important to highlight as they are in any other context.

It’s often worth thinking about market position in terms of both relative and absolute positioning. In relative terms, you’ll be looking to demonstrate the ways in which your company differs from its competitors or market rivals. In absolute terms, you’ll want to elaborate on the kind of reputational capital your business has managed to build up within its industry.

In both cases, it’s important that you’re able to clearly and effectively illustrate these qualities to prospective buyers. Keep in mind that the language you’ll want to use will likely need to be oriented a bit more toward business and finance professionals, rather than your everyday customers or existing business contacts.

Brand Name and Brand Identity

In addition to the actual standing you have in the market, buyers want to know that your company and products are recognizable through a strong brand. When buyers know that your company is instantly familiar to many of the client bases you are selling to, they will generally be much more interested.

Robust Customer Lists

Over the years, your company may have built up several different email lists, subscriber lists and others that help you track your loyal customers. These will also be very important to prospective buyers, as that kind of information can be quite valuable in the years ahead.

Strong Relationships with Important Suppliers

Buyers will also be interested to know what relationships you have been able to build up over the course of your business career, as this may speak volumes about your ability to work effectively both internally and externally.

For more on how to help your SLC business stand out if you’re putting it on the sale market, or to learn about any of our business brokerage services, speak to the staff at Utah Business Consultants today.